The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
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In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.
If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.
Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space
All that and more when you listen to this episode:
- Why creating evergreen content is key to long-term success as a creator
- How humility can keep you grounded in an industry built on visibility
- The value of building community over chasing viral fame
- Why awards don’t always reflect purpose-driven design
- How to find creative harmony when working with a partner
- The impact of setting clear goals that align with your “why”
- What it takes to stay resilient through criticism and platform changes
Mentioned in this episode:
Connect with our guest:
Instagram: @willpat
Website: Will Paterson
YouTube: Will Paterson
Connect with Katie & Ilana from Goodtype
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!