The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
Episodes
70 episodes
What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69
What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68
What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67
What If You Niched Out Instead of Down? | The Typecast Episode 66
What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62
What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61
What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60
What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59
What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58
What If We Stopped Tying Our Worth to Productivity with Weekend Creative | The Typecast Episode 57
What If We Shared Our Art on LinkedIn for 30 Days: with Katie & Ilana | The Typecast Episode 56
What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55
What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45