The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
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In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.
We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out.
If you’re a designer who wants better clients, better collaboration, and a career that supports your life–not the other way around–this one’s for you.
All that and more when you listen to this episode:
- Making the shift from agency work to independent freelancing
- Why complementary skill sets matter more than hiring “another you”
- Building a flexible, collaborative, creative team
- The role of brand strategy in effective (not just beautiful) design
- Pricing, budgets, and scaling process without cutting value
- What designers don’t learn in school, but learn fast on the job
- Outreach strategies that actually feel human
- How to talk to potential clients without feeling awkward or salesy
Connect with Joshua Jevons
Website: https://www.jevonsdesign.com/
Instagram: https://www.instagram.com/joshuajevons_design/
Yeah Brother’s Instagram: https://www.instagram.com/yeahbrother.co/
Mentioned in this episode:
- Rochester Institute of Technology https://www.rit.edu/
- Yeah Brother https://yeahbrother.co/
- Adobe MAX https://www.adobe.com/max.html
- AIGA https://www.aiga.org/
Connect with Katie & Ilana from Goodtype
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!