The Typecast: Grow Your Art Business
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
The Typecast: Grow Your Art Business
What If Personal Projects Were the Reason You Got Paid Work? With Lisa McCormick | The Typecast Episode 65
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Pre-order our book, Follow Your Art! https://goodtype.us/follow-your-art-book
In this episode, we’re joined by illustrator, designer, and letterer, Lisa McCormick who is celebrating 10 years of full-time freelancing and doing it her way! Lisa shares how she’s built a career working with major brands without being loud online or glued to every social media platform. We talk about why personal projects are often the reason dream clients come knocking, how curiosity and experimentation have shaped her signature style, and why being “quiet” online doesn’t mean being invisible.
We also get real about freelancing and burnout and what it looks like to intentionally design a workday (and life) that actually feels good. From color obsession phases and travel-inspired projects to co-working for mental health, this episode is packed with honest insights for creatives navigating long-term careers.
If you’ve ever felt pressure to show up louder, work longer, or sacrifice yourself to success, this conversation is a reminder that there are many ways to build a fulfilling creative life.
All that and more when you listen to this episode:
- What 10 years of freelancing has taught Lisa
- Why personal projects are her biggest source of paid client work
- How curiosity and experimentation lead to unexpected opportunities
- Booking major clients without constantly posting or self-promoting
- The difference between growing a following and growing a career
- Finding and developing a signature illustration style
- The realities of art theft, Pinterest virality, and protecting your work
- Why bigger clients often allow more creative freedom
- Building healthier workdays and boundaries, breaks, and balance
Connect with Lisa McCormick
Instagram: https://www.instagram.com/madebylisamarie/
Website: https://madebylisamarie.com/
Behance: https://www.behance.net/LisaMcCormick
Mentioned in this episode:
- Chicago Bears
- Marine Layer
- PBS
- Dribbble
- Adobe MAX
Connect with Katie & Ilana from Goodtype
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!